Understanding Gold Pricing

How We Price Our Gold

Most jewelers bury their pricing in vague markups. We do the opposite — our prices are tied directly to the live gold market and update every minute.

Three honest inputs

• Weight — every item is individually weighed in grams.
• Live metal value — the current spot price of gold (or silver), converted from troy ounces to grams.
• Craftsmanship — a fair fee for the hours of hand-forging that turn raw metal into a finished piece.

That’s the whole formula. No inflated brand tax. When the market moves, our prices move with it, so you always pay the true, current value of what you’re buying.

Want to watch it live? The DecaGram app tracks the real-time value of your gold.